**Privacy Policy for [AMHO]**

This Privacy Policy outlines how [AMHO] collects, uses, maintains, and discloses information collected from users (hereinafter referred to as "you" or "users") of the [AMHO.UK] website and any associated services. This policy applies to the website and all products and services offered by [AMHO LIMITED].

**1. Information We Collect**

We may collect personal identification information from users in various ways, including but not limited to when users visit our website, register on the site, fill out a form, or in connection with other activities, services, features, or resources we make available. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and other relevant information.

**2. How We Use Collected Information**

We may collect and use users' personal information for the following purposes:

- To personalize user experience: We may use information in the aggregate to understand how our users as a group use the services and resources provided on our website.

- To improve our services: We continually strive to improve our offerings based on the information and feedback we receive from you.

- To send periodic emails: We may use the email address provided to respond to inquiries, questions, and/or other requests.

**3. Protection of User Information**

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our website.

**4. Sharing Personal Information**

We do not sell, trade, or rent users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

**5. Third-Party Websites**

Users may find advertising or other content on our website that links to the sites and services of our partners, suppliers, advertisers, ETC.

**GDPR Terms and Conditions for [AMHO]**

These GDPR Terms and Conditions (the "Terms") govern the collection, processing, and protection of personal data by [AMHO] in compliance with the General Data Protection Regulation (GDPR). By using the services provided by [AMHO], you agree to these Terms.

**1. Data Collection and Processing**

- We collect personal data such as name, email address, phone number, and other relevant information solely for the purpose of providing Advisory services and facilitating communication with clients.

- Personal data is collected with the explicit consent of the individual or based on other lawful grounds as outlined in the GDPR.

**2. Data Usage**

- Personal data collected is used exclusively for the purpose for which it was provided, including but not limited to scheduling Advisory sessions, delivering Advisory materials, and communicating with clients.

- We do not use personal data for any other purposes without obtaining additional consent from the individual.

**3. Data Security**

- We implement appropriate technical and organizational measures to ensure the security and confidentiality of personal data, including encryption, access controls, and regular security assessments.

- All staff members with access to personal data are trained on data protection principles and obligations under the GDPR.

**4. Data Subject Rights**

- Individuals have the right to access, rectify, erase, or restrict the processing of their personal data.

- Requests to exercise these rights should be submitted in writing to the Data Protection Officer (DPO) at [contact@amho.uk].

- We will respond to all requests in accordance with the GDPR timelines and requirements.

**5. Data Sharing and Third Parties**

- Personal data may be shared with third-party service providers solely for the purpose of providing Advisory services (e.g., scheduling software, payment processors).

- Third-party service providers are selected based on their GDPR compliance and commitment to data protection principles.

**6. International Data Transfers**

- Personal data may be transferred to countries outside the European Economic Area (EEA) only if adequate safeguards are in place to ensure the protection of personal data, as required by the GDPR.

**7. Data Retention**

- Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

- Upon termination of Advisory services, personal data may be securely deleted or anonymised, unless retention is necessary for legal or legitimate business purposes.

**8. Updates to Terms and Conditions**

- These Terms may be updated periodically to reflect changes in our data processing practices or legal requirements.

- We will notify clients of any material changes to these Terms and obtain consent where required by law.

**9. Contact Information**

- For any questions or concerns about these Terms or our data processing practices, please contact our Data Protection Officer (DPO) at [contact@amho.uk].